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Americanas is a Company that adopts a unique approach in order to better serve its customers, offering a physical platform with different store formats, in addition to having a digital platform, with various brands, seeking to “Fulfill consumer’s dreams and meet their consumption needs, sparing time and money and exceeding their expectations.”. In addition, the Company has an innovation engine that seeks to accelerate platforms, build disruptive businesses and enhance various initiatives. Together, these fronts constitute the Americanas Universe.

In the Americanas Universe, the physical and digital platforms and the innovation engine are complementary to each other, all initiatives are implemented in order to enhance the synergy between the business fronts and offer the customer the best service. With the increasingly intense integration between platforms, greater capillarity and digital insertion accross the country, the Company believes that it will be closer to the consumer, offering "Everything. Anytime. Anywhere.". 

 

Mission

"Fulfill consumers dreams and meet the consumption needs of the people, sparing their time and money and exceeding their expectations."

 

Vision

“To be the best retail company in Brazil.”

The best company means:

  • Being regarded by customers as the best purchasing option;
  • Being considered by stockholders and investors as the best return in the segment;
  • Being an excellent option for professional development; 
  • Being an excellent distribution channel;
  • Being a social and environmental responsible Company.

 

Values

  • Having the best people;
  • Being a good "Business Owner";
  • Pursuing excellence in the operation;
  • Having focus in the customer;
  • Delta – Making more and better every day;
  • Being obsessed for results.

 

Principles

 

People

  • A big and challenging dream makes everyone rowing in the same direction;
  • Good people, working together, growing to the extent of their talent and being rewarded for it, are the greatest assets of the Company;
  • Always have the best people on the team, train them, challenge them and retain them are the main tasks of the administrators;
  • Leadership by personal example is crucial, both in heroically attitudes and in small gestures of the day by day.
     

Method

  • Focus is essential. You cannot be great in everything. You have to concentrate on the essential;
  • Everything has to have an owner with responsibility and authority. The debate is good, but in the end someone has to decide;
  • Common sense in as good as great knowledge. Simple is better than complicated.

Result

  • Be paranoid about costs and expenses. These are only variables under our control and help ensure long-term survival;
  • Understanding speed, urgency and complacency zero as factors of durable competitive advantage;
  • Ethics, hard work and consistency are the foundation for the growth of the Company.