B2W Digital is the company that resulted from the merger between Americanas.com and the e-commerce portal, Submarino. The merger was approved by the shareholders of both companies at Shareholder Meetings held on December 13, 2006.
The merger was submitted to the Brazilian Antitrust authorities (CADE - the Administrative Council for Economic Protection, SDE - the Department for Economic Law and SEAE - the Department for Economic Monitoring) in accordance with the timeframes and procedures set out in Brazilian Legislation.
B2W Digital is the Latin American leading e-commerce company and its purpose is to connect people, businesses, products and services through a digital platform. B2W has the largest and most esteemed internet brands (Americanas.com, Submarino, Shoptime and SouBarato) and a rapidly growing Marketplace operation. Lojas Americanas’ participation in B2W Digital on October 31th 2017 was 62.02%.